At the 10th Sino-French Brand Summit Forum held at UNESCO Headquarters on June 21, 2024, the Eiffel Foundation of France, the Sino-French Brand Aesthetic Center and China Literature jointly launched the "Explore Paris" initiative. Klein, a character fromLord of Mysteries, made a grand appearance in Paris, with his reimagined look connecting him to landmarks like Louvre, all designed by Hermès collaborator Antoine Corbineau. The first batch of concept merchandise debuted at the "Sino-France Brand Cooperation Exhibition" at the Eiffel Tower.